Orange discount for Koningsdag sold less than normal

Axel.Gaudin

I did a small orange thing for Koningsdag yesterday : 1. Marketing > Coupons, 10% off, 2. An orange banner on the shop page, 3. One mail to my list. Nothing big.

Result : I got fewer orders than on a normal Monday. If everybody was in the street at the vrijmarkt then ok, I get it, but I'd expected at least a few more.

Did any of you do something for it - and was it worth it ?

evan

I did a mail too, that was it, no coupon and no banner. Had an AI chat write it for me, gave it last year's Koningsdag mail as the example and said do the same thing again. Opens were fine, nothing wrong with that part. But the sales didn't come on the day at all, they came in the week before, when the mail went out. Koningsdag itself was dead, same as yours.

So was it worth it. Basically, the mail yes, sort of, but not for the day itself; people buy when they read it, not when the party is.

vijaY.jOSePh

I skip this every year, people are outside at the vrijmarkt or in the park not in a webshop. What you both describe is pretty much why. The mail above did bring orders in the week before.

Axel.Gaudin

Were the orders you got in the week before brought in by the mail itself, or by people that were just buying ahead for the long weekend anyway ?